Video is taking the marketing world by storm. Recent studies show that more than half of businesses are already making use of the medium and 64% of marketers expect video to dominate their strategies in the near future — and it’s not difficult to see why.
Online video consumption rises by around 100% every year. Before long, video will be the most popular way for consumers to satisfy their information and entertainment needs. Marketers and businesses need to adapt — and fast.
However, as video becomes more popular and competition stiffens, simply producing and uploading a video no longer yields the required results. Too often, companies waste millions producing videos without thinking about the end goal: actual viewers.
Taking advantage of tools such as social media and online advertising to actively promote your video content will allow you to reach out to more potential customers and achieve your top-level marketing goals!