Why Your Business Should Be Using Video Marketing

In Marketing, social media by Lauren HallLeave a Comment

You’ve probably heard it a lot this year – video marketing is the way to go as we move forward, and here’s why:

Video helps build personality

Consumers want more from businesses, and this is only going to increase over the coming months and years. In order to build trust and transparency, brands should look at introducing video marketing. Video has the ability to inspire emotion, through sight and sound, giving consumers the opportunity to relate to a brand and feel connected to them. Consider video as the window to your business, allowing customers to see exactly who you are and what you stand for.

Social media loves video

Video content has a huge impact on social media, as let’s be very honest, they can engage even the laziest of users. Video encourages shares and interaction, and as a result – social growth. To really make the most of social media channels, businesses should look at creating video content and put some money behind boosting these campaigns. Consider creating videos that are genuinely entertaining, as these are most likely to be shared – whether they’re funny, visually impressive or thought provoking.

It’s the simplest way to show how your product or service works

It’s not always easy to communicate with words just how great or impressive your product is. Video will literally show your customers exactly what you have to offer. You’ll be able to demonstrate functionality, sound, and movement – and as a result, increase a greater understanding and awareness of your product range. Customers are more likely to buy online when they’ve had to opportunity to see something first hand, so video works to increase sales conversion.

Google optimisation

Since Google now owns Youtube, it makes good business sense to optimise your reach on the search engine. If you host a Youtube video on your website, you’re most likely to be highly ranked on Google searches. Also, hosting video content increases the amount of time visitors spend on your website, increasing trust and brand awareness, but also letting engines know that customers are engaged in your website. All of these factors affect your Google ranking.

For support with your video marketing, get in touch!

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