The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of this week’s biggest stories to help you stay ahead of the curve!
The latest integration with SeatGeek allows Snapchat users to buy game and concert tickets directly through the app. This is the first time users have been given the opportunity of making a purchase without ever having to leave the app.
Apple has changed its policy around free trials in the app store as a result of The Developers Union. Previously only available for subscription-based apps, developers now have the ability to build free trials for users with the condition that they specify in the app the time frame that the trial is being offered and the content and services it includes.
Anyone else find these things annoying? Previously when connecting with a new contact on Facebook, you’d get a notification in messenger to let you know. This often prompted us to think we’d received a new message from a friend, Facebook have caught on to the fact that users aren’t so fond on this feature and plan to cut back on these notifications.
We mentioned this in a recent Digital Deep Dive, and now we’ve seen some further progress into the apps attempt to help us manage overuse of social media.
Instagram are introducing a user insights tool, which will be able to tell you just how much time you use on the app. While Instagram won’t be locking you out of the app for over use, this will serve as a measure to prompt you when excessive use is detected.
Want to find out more about effective digital marketing? Don’t hesitate to get in touch!