The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this week’s biggest stories to help you stay ahead of the curve!
Twitter has confirmed that a “Save For Later” button will soon be joining “Like” and “Retweet”. This heavily requested new addition will allow users to bookmark tweets they want to refer back to or read at a later date.
This announcement was quickly followed by the release of another new feature — “Happening Now”. Aimed predominantly at Twitter newcomers, this feature highlights groups of tweets about a specific topic. To begin with, these topics are limited to U.S. sporting events but the feature will soon expand to include entertainment, breaking news and more.
✨🌳🍉Fresh out of HackWeek and coming soon — a new way to save tweets to read later. Been a top request (❤️🇯🇵!) The team would love your feedback as they dial in the design! #SaveForLater 👇 https://t.co/6oo2lhqFbW
— Keith Coleman 🌱😀🙌 (@kcoleman) October 10, 2017
Snapchat has released a brand new feature that allows users to discover additional location-based information about their friends’ Snaps — including restaurant, reservations, Uber ride-hailing, contact information and more.
This new addition is set to transform the way users interact with Snaphat at a fundamental level, and provides an exciting marketing opportunity for businesses!
Over the coming month, Facebook Stories will be rolling out to Pages, opening the feature up to brands, news publishers, public figures and nonprofits. Page admins will be able to create Stories from the mobile app and content will disappear after 24-hours as normal. Like Instagram Stories, it is expected that brands will use Stories to post a combination of candid behind-the-scenes posts and polished marketing campaigns.
LinkedIn is continuing to experiment with new types of content. This time, they are borrowing a feature straight out of Snapchat’s playbook — location-based filters. Conference attendees now have the option to add branded filters to any videos they create and share using the new in-app video creation tool. The feature is currently limited to a small selection of conferences, but LinkedIn is looking to make it available to more events in the future.
This week, Facebook unveiled its VR vision for the future at the Oculus Connect conference in San Jose. The biggest announcement was the Oculus Go, a brand new standalone VR headset. Unlike many headsets on the market, the Oculus Go doesn’t require a computer or smartphone connection.
Other announcements included: Oculus Dash (a Minority-Report-style alternative to your traditional computer monitor), Oculus for Business (a support package that encourages businesses to experiment with VR) and a host of new Facebook Spaces features.
Want to find out more about effective digital marketing? Don’t hesitate to get in touch!