Optimise The Quality Of Your Mobile Videos

In business, company, Marketing by Lauren HallLeave a Comment

There will be times when mobile footage will need to suffice, whether that’s due to budget, off the cuff filming opportunities or simply logistics – and you know what, with the right considerations, our mobiles are capable of capturing some great images and footage.

There are several small considerations you can make to really make the most of the images you capture.

Landscape VS Portrait

Deciding whether to opt for landscape or portrait may be tricky. Think about what you plan to do with the footage. If the purpose is social media, then again, you have two options depending on whether you want to share via Stories, or as a social post. If you only get the opportunity to shoot one video or to take one shot, it’s a better idea to go for landscape. You’ll be able to capture much more in one shot and you’ll also have the opportunity to crop the video accordingly.

Backdrop

If you plan to create a series of videos, with a view to edit them into a larger project, think about the backdrop. Less is always more when it comes to shooting video, you don’t want too much going on behind the subject as it will work as a distraction and give you away when it comes to editing. If a number of people are tasked with completing interviews for example, with a view to edit them together, it would be advisable to opt for a white or similar background to keep the shot consistent.

Noise

Video picks up everything. If you’re not working with additional sound equipment, we advise choosing a location with minimal noise. Whilst shooting outside is beautiful, the sound won’t be. Keep the background noise as clean as possible to make your video content the best quality that can be achieved.

Tripod or a Steady Hand

Another key thing to consider when working to achieve a quality video is a clean finish. Unless intentional in your artistic direction, a steady camera is essential. If you don’t have a steady hand, use a tripod or lean the photo on a flat surface for maximum support.

Several Takes

Rather than filming for an hour straight, break the shot up into bite-sized chunks – you’ll be grateful for this tip when it comes to editing. It’s okay to take a serious of shots and cut the best bits, rather than film a constant stream of content which may not all be relevant. If you’re filming an interview or speak, it makes for easier viewing and editing to break it up and allow the speaker a break or two. Don’t be afraid to stop and start. No shot is perfect first time around. Keep going.

Need support with your video creation and marketing? Get in touch today to learn more about what we can do for you!

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