The past year saw a further increase in the use of video content across marketing campaigns and the world wide web as a whole. It’s now predicted that 79% of global internet traffic will be attributed to video consumption by 2020 and 48% of marketers plan to add video to their content strategy in 2018 if they haven’t already done so.
At Stada Video, we have always seen the merits of video content. Starting as a video production company back in 2009, we have introduced a wide range of clients to the benefits of video content — and continue to do so.
However, as video becomes more and more popular, simply producing and uploading a video is no longer enough to stand out from the crowd and achieve tangible results. Finding an engaged audience and unlocking the full potential of video content requires an active strategy that combines the best tools the digital world has to offer.
So, as we enter a new year, Stada Video is taking the next natural step by expanding its services beyond video production. On top of our video production services, we will now be offering social media, digital marketing, web design and graphic design. All of which play a key role in finding an audience, building a solid foundation for successful video content and achieving top-level marketing goals.
There are now over 2.8 billion users on social media, making it the ultimate way to build an audience and connect with consumers online.
Implementing a regular schedule of social media content that reinforces your company values and the interests of your target audience will drastically improve your reach and ensure your brand, products and services are found by the right people. Not to mention, the two-way connection between brand and consumer that allows you to engage with customers like never before.
In a recent report, 56% of UK adults with social media agreed that customer service via social media has made it easier to get questions and concerns resolved, and 40% said it’s very or somewhat important that companies they purchase from have a strong social media presence.
These figures will only increase as the power and influence of social media continues to grow. If your business isn’t utilising social media already, now is the time.
Your website is the online face of your business. It’s where the majority of your customers will first encounter your brand, and what they find there will heavily influence their decision-making process.
Ensuring that your online image reflects the latest digital trends and lives up to your good reputation is vital in keeping users engaged and building trust between brand and consumer.
Recent studies showed that 94% of people cited web design as the reason they mistrusted or rejected a website, and 38% of people will stop engaging with a website if the layout is unattractive.
Design has always been an important part of the branding process. What would Coca-Cola be without its iconic red and white logo? Or McDonald’s without its golden arches?
As markets continue to expand, attractive branding and design are becoming more important than ever in the struggle to stand out from the crowd. According to a recent survey, 71% of companies report creating 10x the number of design assets today than just a few years ago and companies that foster creativity enjoy 1.5x greater market share.
The image your business presents needs to be attractive and professional, while providing an instant connection to the products and services that you offer. Using consistent designs throughout your marketing material — from your social media content to your corporate brochures — increases brand awareness and brand recall, as well as making you stand out to consumers against the competition.
Marketing has come a long way over the last few years – and it’s evolving at an ever-increasing rate. Traditional marketing methods are proving themselves to be overpriced, unmeasurable and ineffective in a digital world.
Digital marketing, on the other hand, is far more effective in reaching and building a target audience. Whether that be through an email newsletter sent to a carefully crafted mailing list, launching a location-based advertising campaign or populating your website with optimised content to boost search engine visibility.
More and more businesses are catching on to the benefits of going digital. According to a recent report, the top three marketing tools used by small businesses are email, website and social media, and 37% of small businesses plan to increase their digital marketing spend in the next 12 months.
If you’re interested in finding out more about our new services, don’t hesitate to contact us!