Podcasts: Why Are They So Popular Right Now?

In Marketing by Lauren HallLeave a Comment

Did you know that 75 million people tune into podcasts every month? And, with consumption growing by 25% year-on-year, that audience is getting even bigger.

The audio revolution has begun, and it’s providing businesses and public figures with a new opportunity to expand their audiences and engage with consumers.

But, what’s responsible for this sudden growth? Podcasts have been around for over a decade and similar audio formats — such as radio and audiobooks — have been around for even longer.

Let’s take a look at some key factors that might provide an answer:

Mobility

Thanks to the continual improvement of mobile devices and internet connectivity, it’s easier than ever to download and consume podcasts on the go. For that reason, the smartphone is now by far the most popular way to listen to a podcast, with 66% of podcast consumers listening in this way.

Convenience

Not only is it possible to consume podcasts on the go, but you can safely listen while driving — unlike TV shows and films! It’s the ultimate multi-tasking medium!

For that reason, podcasts are especially popular with commuters; many of whom connect their smartphones directly to their cars to listen to podcasts, which wasn’t possible not too long ago!

Production Value

Thanks to more recent developments in technology, creating a quality podcast is now easier and more affordable than ever. All you really need to get started is a microphone, computer and some kind of editing software.

Unlike TV or radio, distribution is quick, easy and inexpensive. There is a variety of hosting services available, which will distribute your podcast to Apple Podcasts, Spotify and all major platforms at the click of a button.

Smart Speakers

Smart speakers are the booming new category in tech, with Google and Amazon leading the way. According to a recent report, The Echo Dot was the best-selling product on all of Amazon throughout the recent festive season, and 65% of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speaker.

These all-new audio devices are offering another accessible and convenient way for users to listen to podcasts. Just say the word and you can listen to your favourite podcast within seconds!

So, what does this trend mean for businesses and marketers? Next week, we’ll be sharing the top reasons why your business should start its very own podcast!

For more digital marketing tips and tricks, why not check out the Stada Video podcast? Listen and subscribe over on iTunes!

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