We created this video for our client to raise awareness of the campaign ‘Be 10% Good’. Shot with a comical spin, the video illustrates how in each and every one of us, at least 10% of our DNA is good. You’ll see the video walk through the stereotype of a traffic warden, and you’ll also see the human kindness that she possesses in her response to a puppy. Combined with a closing sequence of text outlining the message of the cause, the video works to pull on heart strings and physically illustrate the good in others.
The campaign addresses a wider initiative regarding the government’s role in protecting our environment.