Businesses are thriving online, so much so, that the high street is suffering. It makes good sense, now more than ever, to launch a website for your brand. Whether you have a product that can be sold online or not, customers look for an online presence when deciding to use your services.
We’ve pulled together some of our top tips to consider when building your new website:
While you’re still establishing who you are, and what your customers like to see, simple is best. Top performing websites have similar design traits, and less is most definitely more. If in doubt, opt for a white background and insert a touch of colour in your logo or in the fonts you choose. Black and white websites are particularly successful for retailers, as based on many studies, they encourage trust in consumers.
It’s very easy to get carried away with the number of pages your website needs, when actually a clean and easy pathway will encourage your customers to venture around your site and its pages. If your site has a cart function, map your pages to ensure that the path to purchase is easy and short. Think about the number of clicks it takes to get to payment – the shorter the path, the higher the chances that the purchase will be made.
Also think about the labelling of your site’s pages, to ensure that it’s easy to find what they’re looking for.
Mobile and Tablet Optimised
Very few people will wait until they are at a desktop or laptop to browse online – why should they? It’s hugely important to ensure your website is mobile and tablet optimised, as they will be the main sources of your site traffic.
Call to Action
Each page should encourage your customers to do something, even if it’s simply to get in touch with your team to learn more. Having the option to get in touch is important to the user experience – so ensure that your contact page is clearly found.
Visuals Over Text
Whilst some information is important to include, keep the reading time to a minimum. Consumers like their information fast and accurate, and video is often the best tool to deliver. Create engaging visuals and video to illustrate just who you are.
Measuring how well your site is performing will provide you with the tools to improve. Look at the most visited pages, the bounce rate, and the position that customers leave your site, to then turn optimise that experience and convert your customers.
Need support bringing your website to life? Get in touch today to learn more about what we can do for you!