Video Marketing Roundup: March 2017

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis.

Never fear. We’ve put together a roundup of five of this month’s biggest stories to help you stay ahead of the curve!

Facebook unveils a number of Snapchat-like features

This month, Facebook announced the release of Facebook Stories. Accessible through the Facebook app, this new feature allows users to share multiple photos and videos that disappear after 24 hours. Users of Instagram Stories and Snapchat will be familiar with the format!

The social media giant has also rolled out a new in-app camera for iOS and Android which includes a number of interactive effects, masks and filters. They are planning to introduce a feature that allows users to create their own filters and frames in the near future.

Facebook expands live streaming capabilities

Facebook Live is no longer limited to mobile devices. It’s now possible to broadcast live video to Facebook directly from desktop and laptop computers! A number of extra features have also been included, making it possible for users to share their screens, insert graphics, switch cameras, and use streaming software or external hardware when going live from a computer.

Instagram adds option to save live video

Instagram has also updated their live video features! Whilst live videos will continue to disappear from the app once a broadcast has finished, users are now given the option to save their video after the broadcast has ended. This gives creators the option to share their live videos on other platforms after the event.

Instagram Stories adverts go global

All businesses now have the opportunity to purchase full-screen video ads on Instagram Stories after a successful test campaign in January. These ads can be purchased like any other Facebook or Instagram ad via Facebook’s Marketing API, with the same detailed targeting options.

Google introduce new reporting and research features for video ads

Google Adwords now includes new research and reporting tools that will help marketers achieve maximum reach and engagement for their video ads on YouTube. These features will provide video marketers with detailed analytics including the number of unique users, the average impressions-per-user across devices and platforms, and detailed watch time reporting.

If you want to find out more about effective video marketing, check out our video marketing service!